What is Content Syndication & How Does it Impact SEO?
While you can easily implement co-citation as an SEO strategy using PBNs or web 2. 0 sites, doing it that way will require writing many articles and creating a lot of content to have much impact. Another easier, faster method is to use syndication or RSS feeds to create “living” co-citation streams where one or more pieces of your own content consistently appear next to content from other authority sites. The benefits of using RSS feeds instead of, or in addition to articles for co-citation.
Content syndication is a strategy that’s used by businesses to reach a wider audience. While content syndication can put a business in front of new prospects, it’s important to do so in a way that doesn’t negatively impact SEO efforts. This post is going to cover what XML sitemaps are, as well as explain how they can be used to ensure that your site receives proper credit for publishing original content even after it’s syndicated.
Now that you understand the answer to the question, “what is content syndication?” and its potential impact on SEO, here are some best practices to keep in mind if you plan to move forward with this strategy.
Proving to Business Leaders That Content Drives Value
If you have great content but are not reaching a large audience, you need to focus your efforts on improving reach. Content marketing without an audience is a waste of resources. Syndicating to a third party can allow you to get more use of your content by placing it in front of the types of people you want to attract as customers. There are also content syndication platforms that can help businesses build awareness among a core audience, but also establish themselves as thought leaders.
Content marketers are largely judged by their ability to generate revenue for their business. Content syndication drives actual, tangible revenue through thought leadership, while also making it much easier to attribute revenue to individual pieces of content or campaigns.
What is Content Syndication?
With over 80 licenses worldwide, and active in more than 40 countries, we are one of the largest magazine media licensors in Europe. Our famous brands speak to passions that aren’t limited by geography. Whether it’s cycling, cars, food, gardens, history, science, or crafting, our content has real and proven international appeal. We’re experts in developing strong and effective strategic partnerships delivering new audiences and revenue opportunities for our partners. And you can access immediate’ s award-winning content through syndication, by searching individual articles and features from across our portfolio.
This is an opinion piece by the editor of this website Sorab Ghaswalla, & carries his personal views/opinions. This website may or may not subscribe to the same. Old players in the content ecosystem are all too familiar with the concept of content syndication. Newspaper columns and magazine cartoon strips are but some examples. When the worldwide web came along, like other old world concepts, content syndication, too, moved on to the web.
Content syndication networks have come on strong in recent years. These networks are similar to ad networks like google and yahoo bing, but they focus specifically on promoting other content like blog posts, articles, and other similar types of content. You’ve probably seen these content ads on popular sites like CNN, Forbes, etc. The ads will usually be at the bottom of the articles next to the “related posts” sections. There will usually be a similar list of posts with something like “similar articles around the web”.
Does Content Syndication Impact SEO?
Seo is a complex and continually evolving area of digital communications. It is always advisable to speak to an expert in this area when you’re putting your plans together. That way you can ensure you’re asking and doing everything you need to. When it comes to content syndication, there are some steps you can take to try and reduce any potential negative impact on your SEO. This includes: ask the third party site to use the ‘rel=canonical’ tag. This will help Google to know what the original source of the content was and will also mean you benefit from any links the syndicated copy goes on to get.
To properly execute content syndication as an organic marketing tactic, timing is everything. You need to set a timeline to republish your content and how to distribute the same content across multiple platforms to maximize the amount of traffic your site will receive over a specific timeframe. Here are a few things to keep in mind, to help you establish some scheduling metrics for your content syndication partners:
wait until google has indexed the original version: in order to receive maximum impact from both your original publication and additional republications, you have to give your original piece the time it needs for google to index it as the original version.
Noy Atias, senior director of partnerships at minute media, said syndicated content is useful “to increase the amount of exposure of a particular piece of content. ” along with greater brand awareness, syndicated content is a valuable tool for driving organic traffic back to the company’s website. While syndicated content can be a great content marketing strategy, there are seo risks involved. “content syndication, when carefully used, can be very beneficial and not impact SEO in a negative way,” Nuttall said. But he believes there’s a fine line between syndicated content and duplicate content that marketers need to be aware of.
Content Syndication Best Practices
The main issue google has with content syndication is duplicate content. For years, Google has been battling against this monster. Crawlers identify substantive blocks of text that either completely matches or are very similar. Now, most of the time this is not deceptive. Product descriptions, for example, are often duplicated across different websites. But google prepares for the worst:
“in some cases, content is deliberately duplicated across domains in an attempt to manipulate search engine rankings or win more traffic. Deceptive practices like this can result in a poor user experience when a visitor sees substantially the same content repeated within a set of search results.
While there are subtle, yet distinct, differences between content distribution versus content syndication, the good news is that there are some best practices that apply to both strategies — and that you can rely on to simplify your content distribution and syndication processes while setting them up for success. Here’s an overview of some of the key best practices for distributing and/or syndicating your brand’s content:
1. Clip your longer content — just because you are disseminating your content via other sites or platforms does not mean that you have to put the entire piece of content everywhere. Instead, it can be more beneficial to just distribute or syndicate a snippet of your content and then add a link back to your site (so an audience has to go to your site to see the rest of the piece, in its entirety).
A lot of popular blogs engage in content syndication. Whether it’s syndicating their content for more exposure or featuring articles from up and coming websites and authors. Syndicating your own pieces can be complicated, but adding content to your blog using the practice is rather simple. If you’re using WordPress, either of these plugins is a great option to start adding syndicated content to your website:
cyber sync: a straightforward RSS aggregator that follows good SEO practices.
How to Syndicate Content from Other Outlets
According to the mochila press release announcing the new service, news syndication revenue reached just under $2 billion in 2005 and is forecast to reach $3 billion by 2008. Most wire services and other syndication outlets require buyers to subscribe to specific content flows, though some services, e. g., tribune media services’ news com, do offer “a la carte” access to registered users. Much news wire and syndicated content come in bulk flows, e. g., daily or weekly columns, cartoons, stock quotes, tv schedules, etc. Usually, major news outlets supply the features and news content.
Some blogs and news outlets use syndicated content as the backbone of their editorial output. As a content creator, you simply need to reach out to the publication and see if they are interested in republishing your content.
Let news create and syndicate your content, reach 2,000 news outlets, make an impression on your audiences, and gain millions of impressions for your brand and brand messages.
Link Building – Grow Your Website’s Authority
The best strategies will consequently generate leads and grow their bottom line through the application of intent and account-based marketing approaches. The syndication of content is just the first step in connecting with potential buyers. There are also plenty of secondary benefits. Syndication can help boost organic and referral traffic to your web properties, as links from authoritative websites indicate a high level of quality from your content. For example, if your content is published in a media publication, any links you receive back to your website can help boost your domain authority, helping you rank higher for organic search terms.
Link giving is the next big thing! described as a way of requesting a link from authority websites in return for a more powerful link to their website, link giving is a smart way of amplifying your content and building links without violating google’s guidelines. Let’s see how it works. Imagine you would like to write about bad habits that kill your creativity. You should apply as a contributor on an authority website such as Forbes, business insider, entrepreneur, the Huffington post, boomerang, or something similar and you have the possibility to write your article and link to a blog you’d like to collaborate with.
Link building should be the backbone of any off-page SEO strategy, given the weight of links in google's algorithm, but it is important to understand how you should be approaching link building as an off-page tactic. One of the key goals of off-page SEO is to build your business' authority. Links from authority websites help to position your own site as an authority — they are a vote of trust from one site to another.
Content Cleanup — Remove Low-Quality Content for SEO
Syndicating pre-published content onto your blog is an efficient way to make a name for yourself and get some high-quality links to your website. The only problem is, search engines don’t like duplicated content. Google, for example, understands the concept of content syndication but removes duplicate content from search results. This raises a problem from an SEO standpoint. For example, imagine writing a fantastic post, then syndicating it to a popular blog such as VentureBeat. It’s entirely possible the VentureBeat version will get a lot more traffic and thus be the one to show up when people search for related keywords.
Update and optimize your product content going to all of your distributors for increased sales
Boosting your performance in SEO is top of almost every b2b marketer’s list, and content syndication can be really effective—as long you do it correctly and don’t end up publishing duplicate content. Some ways to achieve this include:
promoting an abstract, instead of the entire piece. The abstract should link back to the rest of the content and be compelling enough to encourage visitors to click through. Guest posting on other sites, by revising the content so it’s different enough from the original but includes links back to your site.
For the past couple of weeks, I’ve been discussing if content syndication of our blog negatively affects our search traffic with Jon. Since the blog’s inception, full articles have been syndicated by OSNews. In the last couple of weeks, I’ve been keeping an eye on the effects of content syndication on a search to determine what (if any) negative effects we experience. By my observations, immediately after we publish an article, the article is indexed by google and is near the top search results for a search with keywords similar to the article’s title. The next day, OSNews syndication of the article shows up in the same keyword search, and our article disappears from the search results.
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